How To Set Up A Blog For Business and Sales

what is a niche website

Many articles online are teaching people how to set up a blog for passion, but few are teaching how to set up a blog for business and sales.  As an entrepreneur, I know you want to know both: how to set up a blog for passion AND how to set up a blog for business and sales.  Besides, your business can be your passion, right?

how to set up a blog for business and sales

I’ll be honest, it took me two WHOLE years to learn how to set up a blog for business and sales, but now that I’ve learned it, I want to shout it loud!

This post is going to be my transparent revelation of how I’ve learned to set up a blog for business and sales; showing you the results I’ve been able to get thus far, the aesthetics required, and sharing with you team-building strategies for propelling a blog to become an additional stream of income (in addition to your other product and service offerings).  Are you on board?  Let’s go!

My Background on Blog Setup

Close to the time my enlistment in the military ended, I had chosen a path I wanted to take.  I wanted to take my writing seriously.

I’m an author of 15 books and previous to blogging here, I would blog on my Christian Lifestyle blog.  Even though I’ve studied business in-depth, it took me quite a bit of time to understand how to apply brick and mortar principles for how to set up a blog for business and sales.

With a brick and mortar business, you create a business plan, select good real estate, layout your business consistent with your sales objectives, and so on, but how do you do that with a digital business?  That question stumped me for awhile, so I wrote this post to share with others how to set up a blog for business and sales.

A General Overview

Generally speaking, there will be four steps to starting a business online.  This graphic outlines it all:

You begin the 4-step process outlined in the graphic by…

1.) Spotting Your Real Estate

When setting up a digital business or expanding your brick and mortar networking capabilities online, you will have to first spot your real estate.  In online blogosphere terms, real estate is your URL or your hosting.

Your URL can be (whateveryourlike).com, .net, .co, .org, or whatever you choose.  You can purchase a domain from many places online.

I’ve personally purchased websites from Hostgator, Bluehost, and GoDaddy, but I’ve received the best customer service when I purchased my domain from SiteRubix (Wealthy Affiliate’s Website Hosting Company).

You can watch this video to see how easy it is to buy a website with SiteRubix.  A newbie could create a website in 5 minutes…SERIOULY!


They go above and beyond to respond to my questions and concerns almost instantly, so if you want to know how to set up a blog for business and sales, you first want to choose quality real estate (a URL and hosting).

A quick comparison between Wealthy Affiliate hosting and other hosting companies:

For my first site at www.kingdomofheavenambassador.com, I chose the URL based on my personal interest as a Christian, and I chose my hosting based on the popular articles on Bluehost.  I didn’t choose internet marketing strategy or a high standard for customer service because I wasn’t aware how to leverage internet marketing strategy at the time.  However, with www.howtoentrepreneur.org, I did differently. I used keyword research using Jaaxy.  I input my ideas like “entrepreneur”, “how to be an entrepreneur”, and others.  Jaaxy populated results like this:

how to set up a blog for business and sales

In the “avg” column, it told me the average number of times someone searches for that term.  Then, in the “QSR” column, it tells me how many people are competing for that keyword.  “How to entrepreneur” was a term searched over 140,000 times monthly, but had less than 100 competitors, so I decided to leverage the search term to propel my site to get instant traffic.  After verifying my keyword in Jaaxy, I went to Siterubix and made my purchase, then www.howtoentrepreneur.org became my digital real estate within minutes!

You can give Jaaxy keyword research tool a try here:

And, if you’d like to set up a free website with Siterubix, and migrate it onto a paid domain later, you can set up your website here:

2.) Choose The Aesthetic Layout

After choosing the real estate, you will have to choose the aesthetic layout.  Siterubix makes creating a website a very instantaneous process, however, if you still feel uncomfortable, you can also go to a site like Upwork or Fiverr to have a developer design a site for you.

For me, creating my sites has been fairly easy since I’ve been working with WordPress for quite some time, and I had amazing support thru my online blog club at Wealthy Affiliate.  Any question I ask relevant to how to set up a blog for business and sales can be answered almost instantly by the community there.

Once I have a proof of concept demonstrated by raving customers and sales, I will invest more in the aesthetics, however, for now my main concern was ease of use.  I’ve had clients who pay thousands of dollars for a site to be created, yet get bad reviews about the user experience on their sites.

If you want to know how to set up a website for business and sales, you should strongly consider keeping it simple until you have customer feedback and good clear data about how people are interacting with your site.

3.) Make Your Intent to Sell Clear

With brick and mortar businesses, it’s almost common sense to be clear about your intent to sell.  Being clear about your intent to sell does not have to mean or imply spamming people.  You simply need to make it apparent when people land on your website what niche you are in, and the things they can expect to buy from you.

Four Examples of Successful Websites with Clear Intent to Sell

Here are four examples of sites that work:

Amazon (not a blog but I want you to see how quickly you conclude their intent to sell):

how to set up a blog for business and sales

Look at Amazon, for example.  When you land on their page, you don’t have to scroll, click or do anything to clearly see the end goal of the site is for you to buy products.

Brad Stone tells about Jeff Bezos’ philosophies on building a disruptive online business in the book The Everything Store.  He tells from the perspective of family, employees, friends, and Jeff Bezos (the founder) himself on the story of the ascent of Amazon.

There’s a plan Amazon implemented that can help you discover in more depth how to set up a blog for business and sales from a business that generated 37.96 billion in 2017.  I would check the book out if I were you, and I wanted to know how to set up a blog for business and sales!

Here’s a blog that makes $1.5 million in annual revenue, which means their site is working:

how to set up a blog for business and sales

At Making Sense of Cents, her business model is revenue predominately thru affiliate marketing.  You can immediately see her profitable categories: how to make money, make extra money, she has a course, and she talks about travel.  Her intent to sell is a little more hidden than Amazon, but the intent to sell is still visible.

Here’s a blog that’s generated millions in sales selling internet marketing training, website hosting, and domains/digital real estate:

how to start a blog for business and sales

At Wealthy Affiliate, you can clearly see their intent to sell in their menu which takes up the top portion of their screen.  Their sales funnel is set up to first offer free value rather than to have you pay to experiment with their services.

One last site…

This site is a startup blog, but the site owner generates more than $30,000 per month, and more than 2 million pageviews monthly thru blogging, so he knows a thing or two about website aesthetics and intent to sell.

how to set up a blog for business and sales

Paul Scrivs created the Billionaire Blog Club now called “Dare to Conquer” with a clear intent to sell.  When you land on his page, he immediately discloses his intent to teach you to blog, then you see premium books and courses.

Comparing the Mentality for How to set up a Blog for Sales and Business with Brick and Mortar

I think you should begin to understand.  With a brick and mortar store, you usually have a greeter or something that immediately captures customers, and makes them understand what solutions you can provide within your location.

You want to offer the same clear intent online.  Amazon, Making Sense of Cents, Wealthy Affiliate, and Dare to Conquer are great website examples for you to review when attempting to layout your site for ease of use and sales conversions.

What customers see when they land on your page (without scrolling) should capture their attention.  You want navigation to be clear and the intention of the site to be obvious.

Many people shy away from having a clear intent to sell in the online space.  They are either on one extreme or the other: spammers or unclear sellers.  Either a spammer or a person who has an unclear intent to sell can have the same problem.

They won’t have good consistent results until they generate enough traffic that they have enough people phish around for their products and services–that’s the long road.  Those people are either selling too hard and not offering enough value, or they make the intent to sell too hidden, and people take the value and don’t convert into customers.

If you want to know how to set up a blog for business and sales, my recommendation would be that you follow the methodology of businesses who are winning online.

real side hustles

4.) Place Your Products and Services in Relevant Places on Your Website

Whether you’re doing affiliate marketing, selling your own products, thriving from ads, or offering services, these should be posted on your blog.  Some online websites don’t have products or services, but expect to make money online.

Some people will say they are writing to test their audience then they will create products and services in favor of their audience.  If you’re still in the process of self-discovery and still in the conceptual phase of the business, that’s okay.

However, if you’re serious about setting up a blog for business and sales, you NEED to have products and services (even if they are ads and affiliate products or services).  Can you imagine walking into a storefront without products or services?  Do you think they could expect sales?  NO!

When you examine how to set up a blog for business and sales, you will find comparable data about user experience online as offline.  In offline retailers, they place popular offers at the entrance, they place high profit margin products where they get the most traffic, and so on.  For online business, you want to pay attention to how people interact with your site, and place offers accordingly.

how to set up a blog for business and sales

5.) Get Serious about Making a Business Plan

In my previous article, The Mission Essential Mindset For Making A Business Plan that works, I discussed the importance of making a practical business plan–more of a roadmap or action plan.  If you want to know how to set up a blog for business and sales, you will need to implement the mindsets I discuss there: commitment, resilience, vision, strategy, and solution-focus or willingness to reach out.

Making a business plan for how you will set up a blog for business and sales should not be based solely on the success of others.  It should not be “XXX is making $XXX, so I suspect I can too”.  Instead, making a business plan should be strategic.

If you want to set up a blog for business and sales, you should have attainable goals that encompass the math and relationship requirements of the blogging business. Here are some examples of my business goals that are included in my business plan for How To Entrepreneur:

  • I will use Jaaxy to choose keywords and forecast potential traffic based on those keywords
  • I will choose to write on topics that have an average search that equals 125 views per day or more (Jaaxy provides this information)
  • I will write 3 or more articles per week
  • If I write 3 or more articles per week and each article attracts 125 viewers per day or more, then I should increase my traffic by 2625 pageviews per week, and end with more than 20,000 pageviews per year
  • I will continue to provide valuable content to increase my conversion rate
  • I want a conversion rate of 10% or more
  • I will also work to build lead magnets and create an email list of 1000 readers or more (please sign up!) that converts
  • I will deliver higher value to my email list than my organic or paid website traffic to build my relationships there and increase my conversions there from 10% to 20%

how to set up a blog for business and sales

Do you understand where I’m going with this math?

If you want to know how to set up a blog for business and sales, you should not rely solely on other people’s success and shoot in the dark with your growth expectations.  Use tools like Jaaxy that enable you to forecast the potential with your content, and make an action plan from there.  Since I use Jaaxy, I can mathematically say:

  • 3 blog posts x 125 viewers per day x 52 weeks per year = 19,500 pageviews
  • 19,500 pageviews x 0.10 forecasted conversion rate = 1,950 customers in year one

If I promote products at $20.00 or more, then I should have made $39,000 in the first year.  Now, you can choose to set your product promotion differently.  You can choose to promote products with recurring revenue streams.  This math works with affiliate marketing or otherwise.  The possibilities are endless, but the math I just shared with you needs to be clear in your business, and the goals should be attainable for you.

6.) Get Traffic To Your Blog

When you’re setting up your blog and you’ve chosen your real estate, you’ve made your intent to sell clear, your aesthetics are good, and you’ve placed products and services in relevant places, then it’s time for traffic.

I learned my best traffic generation strategies thru Wealthy Affiliate (where I learned about affiliate marketing, PPC advertising, submitting my site to search engines, using the Jaaxy keyword tool, and a great content marketing strategy) This is my Google Analytics traffic count from my second day here on How To Entrepreneur:

how to set up a blog for business and sales

506 pageviews for a site that’s a little over 2 days old!  Wow! I don’t know about you, but I think that’s great.

7.) Maintain the Right Continual Training about Online Best Practices

Learning how to set up a blog for business and sales is a thing of the future.  The internet is still fairly new when you look at the statistics on a global scale, therefore, it will change.

If you want to know how to set up a blog for business and sales, you definitely are on the right path.  It’s good you are reaching out for answers now.

Starting a blog is a journey, and you should take courses to help you understand the process and challenge you to reach new heights.  My #1 recommendation is Wealthy Affiliate (even in comparison to my University classes on internet marketing).

My Summary (because I know this was a lot of information)

In summary, If you want to know more about how to set up a blog for business and sales, you should:

  1. Choose your URL (use Jaaxy for keyword research) and choose your hosting (blog real estate).  I recommend SiteRubix which is Wealthy Affiliate’s premier hosting company included with the premier blog club membership!
  2. Create good aesthetics
  3. Make your intent to sell clear but not spammy.  Use the examples of blogs with great records of sales!
  4. Place your products and services in relevant places
  5. Make a business plan and do your math!
  6. And, lastly continually learn so you can stay aware of the ongoing changes as the internet grows.

My Recommendations

I highly recommend checking out Wealthy Affiliate.  I personally think that Wealthy Affiliate is the best program for learning digital marketing and blogging online.  It’s a very versatile program so it would be suited for a strictly online business or a brick and mortar business.

You’ll get two free websites, ten free training lessons towards an internet marketing certification, interaction within a vibrant community of over 1 million entrepreneurs, and weekly live training to help your business to get more visibility and sales.

Now it’s your turn…

Have you set up a blog for business and sales?  What are your tips to help fellow entrepreneurs set up their blogs and make profits with them?  Leave your comments below.

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14 thoughts on “How To Set Up A Blog For Business and Sales”

  1. Marques Pizarro

    I can see you put a lot of effort into this article about setting up a blog for a business because this is really detailed and organized and looks very appealing to me as a reader. I have a website of my own, but I do not get as many viewers when I post an article. Can you teach me the “3 blog posts x 125 viewers per day x 52 weeks per year = 19,500 pageviews” method, please? thank you so much!

    1. Thanks Marques, my goal is to make each article as helpful as I can.  I would love to talk to you about the blog math.  Stop by my consulting page, and let’s set up a 15-minute consult!  I’d love to meet you!

    1. Of course Jeremy! I can write a post on that if you’d like (and if you would come back to read it). The shortest explanation is that I implement what’s taught in the Wealthy Affiliate courses and I also use the Pinterest Marketing Strategy from the Billionaire Blog Club I mentioned. If you’re on my email list, you’ll get my business plan template and you’ll get the new post as soon as it’s published. I’d love to see you around!

  2. Marios Tofarides

    Hi Tiffany,

    Many blogs sell products and services besides affiliate marketing. Having a great place for your sales is crucial to succeeding online. This is something I haven’t done yet, but I want to do it eventually.
    I’m already in WA, but I will check the courses on the Billionaire Blog Club.

    Which other courses would you recommend for growing online?

    Thanks for the advice!

    Regards,

    Marios

    1. Hello Marios!  Thanks for stopping by.  If you’re in the WA courses now, you definitely are in the best of the best, however, I also love my blog training and membership at The Billionaire Blog Club.  The Blog Club is a newer setup, so Paul Scrivs is creating content there consistently and making it more and more valuable.  The community is also heavily engaged; much more than others I’ve seen (other than WA).  He’s amazing at generating traffic and blog strategy, and like the owners at Wealthy Affiliate, he is accessible.  If you’re looking for more depth on Pinterest Marketing and an additional community (a smaller one) to chime in with who does comment/repin exchanges, I would recommend The Billionaire Blog Club.  I made a great investment when I chose the Blog Club and WA!  Other trainings I’ve taken are second, third, and so on to those (even ones with nice affiliate programs).  Sometimes the best value and quality may be the lowest price (or free)…with these two, that’s the case.

  3. jessie palaypay

    I was wondering what your thoughts are on a website being aesthetically pleasing and it making sales. I hear that there are a few eye catching websites but they don’t get as many sales as ones that are not as eye catching. Doest that have something to do with having a user friendly experience or is there something more to it that I am missing?

    1. I think you’re right.  Sometimes, it can be the content too.  Even if a website is aesthetically pleasing, the content matters.  If you have a beautiful website, but you are talking about how the human race is stupid and idiotic and you’re the smartest in the world, you may disgust people.  LOLOLOL,  That may be a bad example, but hopefully you get the picture. You have to have a nice looking website and a genuine concern to help people.  The combination will build a loyal pipeline of business and sales.  Business is founded on genuine concern for others and trust.  Great question.  I hope my answer helps.

  4. Hi Tiffany!

    Some great content here for someone who is just starting out in affiliate marketing. There is sooo much to learn about affiliate marketing which at first glance look pretty straight forward.

    One thing I took away from this blog post is to be clear in your intent to sell. I started my blog just little over a month ago and I’m currently working on building out content. My problem is probably that I’m not clear enough in my intent to sell!! So that is definitely something I need to work on.

    I’m also going to check out The Billionaire Blog club! I see they deal with a lot of Pintrest marketing, which is something I need to learn. Currently, Pintrest is the one social media platform I don’t really “get”. So I’ll be sure to check that out..

    Once again, thank you for sharing some great insights and keep up the good work!

    1. I can’t say I’m just starting out Nic, so don’t beat yourself up.  I have been doing digital marketing for 3 years now, and even doing it for clients.  Thanks Nic for the feedback!  I’m so glad I was able to help! The creator of the Billionaire Blog Club is a Pinterest monster.  He’s a genius!  He has 13 sites and drives over 2 million pageviews to them organically using Pinterest.  His strategies are working for me.  If you combine the insights he gives with Wealthy Affiliate, it would be unimaginable!

  5. Tiffany,

    A very relevant, detailed, and informative piece on establishing blogs for business and making money. You captured my attention from setting up a URL to always learning and growing in all facets of our journey +and business

    I love the concept of being clear without spamming on our intent to sell. Following examples of winners is a lovely reminder we don’t always have to re-invent the wheel to achieve a successful outcome.

    Overall, I was left with the feeling, I learned some relevant information useful to my growth and had links to follow-up on any particular area/s grabbing my interest.

    Thank you for this well concieved piece!

    Burt

    1. Thanks Burt for stopping by!  I’m so glad you found the article useful.  That’s my goal.  I hope to see you around again soon!

  6. Tiffany, thank you ever so much for your comprehensive step by step guideline on how to set up a blog for business and sales purposes. I particularly loved your comparison of an online blog to a brick and mortar business model. And you are right, your online business, your blogging website has its premises in the hosting platform, the aesthetics in the WordPress theme you decide to use, and so on and so forth. Put in such terms, surely for those of us who worked in a brick and mortar scheme, getting to grip with an online blog with intent should not be too difficult!
    Can I ask you,however, which other marketing strategies you suggest to reach out to the masses with your blog?
    Thank you.

    1. Hey Guilia! Thanks so much for stopping by! For my blog, I use social media marketing (especially Facebook groups and Pinterest marketing), email marketing, live networking, blog commenting, and I’m very involved in my online community at Wealthy Affiliate. All of these strategies combined have gotten me the results I have so far. I plan to scale my marketing efforts coming soon, so I can get better results than I do. Thanks so much for your question! If you need help with marketing, I’m available within the Wealthy Affiliate community and I also have my consultations page if it’s something other than internet marketing you’re concerned about.

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