Disclaimer: With the growing dissastifaction in the corporate ladder, more and more people are looking for a way out, and their growing interest in entrepreneurship. In some cases, rather than creating their own business plan with their own products and services, people are becoming more and more excited about affiliate marketing or multi-level marketing opportunities, so I want to do reviews on business opportunities that are out there to help some people avoid scams, and make good business decisions.
This DoTerra vs. Young Living Essential Oils review post will be an honest review I’ve compiled as a Business Consultant whose reviewed several different business models and business opportunities, and whose achieved success in an online and offline business
How To Entrepreneur is in no way affiliated with DoTerra or Young Living Essential Oils. We are a third party reviewer that has not been paid or bribed in any way to write this review, therefore, if you decide you want to sign up, you’ll need to find a sponsor.
- 1 DoTerra vs. Young Living Essential Oils Review | Is there a Market for an Essential Oil Business?
- 2 DoTerra vs. Young Living Essential Oils Review | What is DoTerra? What is Young Living Essential Oils?
- 3 DoTerra vs. Young Living Essential Oils Review | DoTerra vs. Young Living Essential Oils Products
- 4 DoTerra vs. Young Living Essential Oils Review | The Compensation Plan
- 5 DoTerra vs. Young Living Review | Are Others Succeeding in the Business?
- 6 DoTerra vs. Young Living Essential Oils Review | Pros vs. Cons
- 7 DoTerra vs. Young Living Essential Oils Review | Conclusion
- 8 The Verdict: Good Business Opportunity or Not? Which Wins?
- 9 Now, it’s Your Turn…
DoTerra vs. Young Living Essential Oils Review | Is there a Market for an Essential Oil Business?
According to Grandview Research, the Essential oil industry was valued at 3.36 billion in 2015, and it’s expected to grow by an additional 9% from 2016 to 2024. More and more people see the health benefits of using essential oils in comparison to their conventional medicine counterparts because the contraindications are significantly less.
With the rise of pesticide use, GMOs in food, and unhealthy conventional medicine regimens, advocates have risen to combat the growing health crises: Doterra and Young Living are two longstanding large market share holders in the essential oils industry. Despite their longstanding position in the market, they’re not alone.
Other large market share holders are:
- Now Foods
- Plant Therapy
- Rocky Mountain Oils
- Eden’s Garden
- and, Aura Cascia
Here’s a map showing how each company has penetrated into the US essential oils market:
As you can see, Young Living is the largest market share holder, however, Doterra is a newer and comparable brand hoping to increase their market share. With both offering comparable products and a comparable multi-level marketing home business opportunity, I wanted to write a review that shows:
- How Doterra and Young Living compare
- Who has the best and most comprehensive product line
- Whether they provide a superior product than competitors
- That addresses the big consumer concern on Pricing
- Their pricing strategy
- Their product lines
- and, if either of them is a valuable business opportunity that will enable you a lucrative position in the $3 billion essential oils industry (or even make a decent full-time income)
If that sounds interesting to you, let’s get started…
DoTerra vs. Young Living Essential Oils Review | What is DoTerra? What is Young Living Essential Oils?
About Young Living
Young Living Essential Oils is a company that was founded in 1993 by Gary Young. They have a headquarters in Lehi, Utah and offices in Australia, Europe, Canada, Japan, and Singapore. In less than 25 years, they’ve grown to be the world leader in the essential oil market with:
- 2600 employees
- 4M+ members
- 15 corporate and partner farms
- 13 offices operating in 20 markets
- and products shipping into 133 countries
What they’ve accomplished in less than 20 years is quite impressive.
Their company uses the multi-level marketing model where they share revenue with their distributors rather than using the majority of their revenue on traditional advertising methods. Often times, MLM models can become very sticky and have lots of cons, however, in certain cases, the business model can build a reputable and well known company, which is certainly the case with Young Living.
As a competitive advantage, Young Living has “seed to seal” quality control standards. They own the farms where the plants are harvested, they employ the distillers, and they perform the manufacturing. Many of their competitors do not maintain the same level of quality control: from farm to packaging, so the quality in the essential oils industry can vary quite a bit.
Young Living uses steam distillation, resin tapping, or cold pressing to extract the finest oils from the plants. Each of their extraction methods are very gentle, so they’re able to ensure the maximum amount of oils at their peak are able to be infused into each bottle.
For customer service, they offer live chat, phone support, and email support. They seem to be very involved with maintaining their reputation, ensuring customers are satisfied, and resolving reasonable complaints.
DoTerra was founded in 2008 by a group of healthcare workers and business professionals (some who worked for Young Living). An official statement by Young Living explains that David Stirling, Emily Wright, Justin Harrison, and Lillian Shepherd breached the terms of a nonsolicitation agreement that had with Young Living, started their own essential oils business in competition with Young Living, and used allegations against the founders (Gary and Mary Young) to deflect the attention from what they did. Even worse, they went to Young Living distributors to solicite to them.
In response to the lawsuit, DoTerra executives say they started DoTerra because of:
- Declining quality in Young Living
- Unequal pay for women
- The deceased founder, Gary Young’s “outrageous practices”
- and Deceptive advertising surrounding the seed to seal quality control standard
With their complaints in mind, the first DoTerra proponent was fired by Young Living and the other three quit. Sounds like Doterra was started on bad ethics to me, but that doesn’t necessarily stop it from being a good business opportunity for you, or does it?
Despite beginnings that may ride on bad ethics, DoTerra has grown into a large competitor company with 3 million members. Unlike Young Living, DoTerra does not own their own farms, so they cannot oversee a seed to seal process; however, they do source their products from quality controlled farms, and uphold internal quality control stipulations they call CPTG (Certified Pure Therapeutic Grade).
DoTerra vs. Young Living Essential Oils Review | DoTerra vs. Young Living Essential Oils Products
There are some product lines that are very similar between Young Living and Doterra, but there are some differences. Young Living definitely has a larger product line in most categories, but they each have some products with no competing variation in the other.
They both carry:
- Essential oil singles
- Essential oil blends
- Skin care
- Body care
- Hair care
- a Multi-level Marketing Business Opportunity
- Team training
Young Living is distinguished by their:
- Additional essential oil selections (singles and blends)
- Mens personal care line
- Mineral makeup
- Dental care
- Baby care personal care line
- Massage oils
- Wolfberries and NingXia products for longevity and vitality
Doterra is distinguished by their:
In my opinion, Young Living wins for superior product variation, quality control competitive advantages, and based on reviews, they also win in customer satisfaction.
DoTerra vs. Young Living Essential Oils Review | The Compensation Plan
Both Doterra and Young Living have very comparable compensation plans, however, it seems that Doterra has made it’s compensation plan competitive with Young Living.
Let me show you some examples:
- Exclusive Rewards Programs – YL up to 49% off and DoTerra up to 55% off
- Wholesale Discount – YL is 24% and DoTerra is 25%
In my opinion, DoTerra has a competitive compensation plan, however, both companies have success stories and the product quality will definitely be a key to success with either “business opportunity”.
DoTerra vs. Young Living Review | Are Others Succeeding in the Business?
Although a compensation plan may be good, products may be good, and reputation may be established; finding success stories also helps to make a decision on whether or not a business opportunity is good. Here are some success stories from Young Living and Doterra plus the keys to the individual success.
Success Stories in Young Living and the Keys
Lindsay Teague Moreno – Grew her Young Living business to 7 figures/month in two years:
Adam and Vanessa –
More success testimonials are documented here.
Success Stories in Doterra and the Keys
Jessica Moultrie –
Ange Peters –
Jessica Iddings –
DoTerra vs. Young Living Essential Oils Review | Pros vs. Cons
Young Living and DoTerra Pros
- Great rewards program
- You can opt out of the wholesale opportunity at any time
- The emphasis is on the product more than the business
- It’s a lifestyle business that’s impacting people’s health in positive ways
- Education based marketing
- Conventions, awards, and bonuses Community
- Raving and loyal customers
Young Living and DoTerra Cons
- Retail pricing is not competitive with other brands
- You have to buy more than $50 of product annually to qualify for wholesale pricing
- There’s not much Marketing training (especially Internet Marketing training) within the community
- People are expected to share the products with family and friends for sales
Young Living Pros and Cons
- Established brand
- Market leader
- Seed to Seal quality assurance
- More products
- Great reputation
- Some people disagree with the deceased founder on personal matters
- Doterra has a 1-2% variations in certai categories that make their compensation plan appear more lucrative
DoTerra Pros and Cons
- Nice and clean branding
- Nice packaging
- Good compensation plan
- Beginning ethics
- Less product variations
- Internal quality control
- Sourced ingredients
- No seed to seal quality control
DoTerra vs. Young Living Essential Oils Review | Conclusion
Hopefully, this review will help you make a good decision on which essential oil distributor program to choose, or whether you should choose one at all. You should definitely only pursue a business opportunity if it aligns with your values, so don’t simply sign up to become a distributor because you see dollar signs. Make sure you:
- Love the product
- Love the vision, mission, purpose, and dream of the company (whether Young Living or DoTerra)
- You’re mitigating product costs by participating in the rewards program
- You’re ready to implement business principles into the development of this venture
- You follow a business blueprint that enables your success with this venture
The Verdict: Good Business Opportunity or Not? Which Wins?
Both opportunities are viable, however, my personal preference is Young Living for essential oils because of the quality control and their system for rewarding customers.
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Now, it’s Your Turn…
What are your thoughts on DoTerra and Young Living? Which do you think wins as most viable business opportunity (or none at all)? Why or why not? I won’t have any hard feelings. I’m not a part of either one. Leave your comments below.