Marketing

how to budget for business promo items

How to Budget for Business Promo Items in 3 Simple Steps!

If you’re considering promo product advertising, but you’re unsure how to budget for business promo items, this article is for you. Here, we’ll be discussing methods to budget for promo products. There’s so many things you can spend your marketing budget on: radio ads, billboards, Google ads, Facebook ads, Web Design, SEO, and the list …

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corporate promotional gifts

10 Things You Should Not Do With Corporate Promotional Gifts

There’s a right and a wrong way to do most things, and the same is true for corporate promotional gifts.  Unfortunately, many entrepreneurs and executive teams haven’t identified these mistakes in their programs, so I want to point them out to help your organization. My Story I remember the most disheartening awards ceremony I had …

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how much do companies spend on marketing

How Much Do Companies Spend on Marketing?

Have you ever wondered “how much do companies spend on marketing?”. Maybe you are considering raising your budget or you just received a marketing bill, and you’re wondering what marketing spend is normal. If so, you’re in the right place. Here, we’ll be discussing business marketing budgets. So the scenario goes… You’ve been operating like …

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why custom promo items

10 Reasons Custom Promo Items Should Be in Your Marketing Strategy

If you’re considering custom promo items, but you’re unsure the reasons they should be in your marketing strategy, you’re in the right place. In this article, we’ll discuss 10 reasons custom promo items should be in your marketing strategy. So the scenario goes… You’ve started your business and you’re looking to get more leads and …

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trade show giveaway ideas

10 Trade Show Giveaway Ideas to Wow Attendees

No one wants to set up a vendor table at the trade show and walk away with little or no sales, which is why you’re probably here.  If you’re really serious about your shows, you want to get sales, but you also want to make a memorable brand impression.  Preparation is the #1 key to …

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business promo items

7 Ways Business Promo Items Help in the Customer Buying Cycle

If you’re wondering how you can use business promo items to nudge prospects or customers along the purchase life cycle, you’re in the right place. Here, we’ll be discussing 7 ways to use custom promo items to encourage people along your value ladder. Before you decide to sell anything, you have to determine who your …

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types of customers

Types of Customers: Personality Types & Buying Motives

Not every customer is a good customer for you. Like most people, you probably would like to think that every customer could work for you, but it’s just not the case, and nothing’s wrong with that.  Relationships can make your life blissful or extremely painful, and it depends largely on how selective you are about …

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