Brand Management

personalized corporate gifts

Personalized Corporate Gifts: 10 Things Custom Items Say About Your Brand

So the scenario goes like this… You’ve been reflecting on metrics that matter in your business: the good and the bad.  You’re looking at things like sales, customer retention, # of referrals, amount of social reach, and other indicators of your business growth.  As you’re looking, you notice some key patterns like: Some people really …

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how to build a reputation

How To Build a Reputation: 10 Ways to Turn from Generic to Niche Leader

When you’re starting out in business or scaling into a new market, one of the hardest thing to do is to build a reputation.  It’s like we all start out as the “generic brand” and we need someone to be willing to take a risk on us. People may know you personally for this or …

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online reputation management guide

Online Reputation Management Guide: Dealing with Negative Reviews & How to Keep a Positive Brand Image

Online reputation management is some thing that many entrepreneurs don’t think about until a problem presents itself.  It’s one of those “preventative” or “protective” measures that most people underestimate until s*** hits the fan.  Then, when something comes up (a negative blog post about their product, a negative review, a negative video, or a public complaint), …

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online advertising agencies

Online Advertising Agencies: 8 Things To Consider Before Hiring One

As a small business, one of the first things you need to do to stabilize your business is to get your lead generation system sound.  Hiring an online advertising agency may be a very good step in the right direction if you know marketing isn’t your thing, but it could also be a disaster if …

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