7 Best Social Media Marketing Software for Online Marketing

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If you’re looking to master social media and grow your online presence, don’t miss this list of 7 best social media marketing software.

You probably know relationship-building has changed. Gone are the days when you build relationships only by meeting face-to-face or even by phone. Now, there’s social media platforms that amplify how quickly you can meet new people or stay connected, and as an online marketer (or entrepreneur), this is a huge advantage! In this article, we’ll be talking about the 7 best social media marketing software to achieve your goals as an online marketer.

What is Required for Success in Social Media Marketing?

Things are changing at a quick pace in terms of how we use technology to meet new people, and algorithms are getting very sophisticated. It’s not enough to post here and there. Instead, the social platforms are competing for engagement, so they’re rewarding people who entertain well on their platforms, and they’re measuring this by consistency, likes, shares, and comments (among other things).

These social media management platforms help by:

  • Making sure fresh content is posted consistently
  • Tracking brand mentions
  • Aggregating inboxes into one place
  • Helping to create designs and size them appropriately
  • Automatically posting on a content schedule
  • Helping you to pinpoint the times with highest engagement
  • Helping you to find people to collaborate with
  • And more…

Without a social media management tool, it can get really hectic to manage your productivity one-by-one. I’ve logged into each social media platform and posted one-by-one more times than I’d like to mention, so I know. These tools increase your efficiency by droves, but it’s up to you to choose which one works best for you.

The List of 7 Best Social Media Management Software

Now without further ado, here’s the list…

1. EClincher

My personal favorite social media automation tool is eClincher and I’ve done a full review on it here. I’ve used it on my phone and on my desktop and it helps me to quickly create content that’s highly engaging, and to post it to several platforms in an instant. I’ve also used eClincher to eliminate the hassle of logging into platforms individually to respond to comments, brand mentions, or inbox messages. I love that!

With one log on, I can respond to potential customers or those who engage with my brand. I still think it’s important to log on and be a “real user” from time to time, but eClincher can cut down on alot of the time it takes to do that frequently, and it can cut down on getting too distracted by non-pertinent tasks on social media. It also helps to manage Facebook, Twitter, Pinterest, Instagram, Google my Business, and others, so it’s a social media swiss army knife, and the analytics are great! Check out eClincher with their free trial here.

2. Tailwind

If you’re looking for something that’s well-known to help marketers blow up their traffic on Pinterest, you can’t ignore Tailwind. eClincher offers Pinterest automation, but if you want to follow the trail of Pinterest success stories like Alex Nerney and Lauren Mcmanus, who drive hundreds of thousands of pageviews monthly from Pinterest, then you can’t ignore Tailwind!

There are numerous success stories of content creators who drive loads of traffic from Pinterest using Tailwind because they provide great training, great support, and there’s great courses out there that fill in the gaps. Plus, they just added the video pin feature that’s going to heat things up even more! Check Tailwind out with the free trial here.

You can also use Tailwind to grow on Instagram, but that’s more of a newer feature that I haven’t heard the same success stories from yet. 

3. Social Oomph

Social Oomph has been in the social media automation space since 2008! They have lots of really cools features and they automate posting to alot of platforms. Some cool features include self-destructing posts, team posting administration, content flooding restrictions, precise scheduling, and queues.

In addition to having a software that’s been giving value to the market for over a decade, they also offer a great recurring commission affiliate program! If you’re looking for social media management and something that you can promote once and earn month over month, social oomph may be a good option for you. Check out Social Oomph by setting up a free account here.

4. Social Pilot

Neil Patel is arguably one of the most popular and well-known internet marketers on the web, and he said this about Social Pilot:

SocialPilot rivals Hootsuite and Buffer as one of the top social media automation tools around…. The app team is great about fixing bugs and engaging with the community across social media and the app stores. Great support makes for a better user experience.

The tool works great for marketing online, and it can help with engaging because you can manage comments and inbox message with it too. Try a 14-day free trial (without billing info) at Social Pilot here.

5. CrowdFire

If I say a piece of software has 19 million users, I think it goes without saying that they’re doing many things right. Wouldn’t you think? Crowdfire has 19 million users!

It helps you to curate relevant content by recommending niche-specific content that you can schedule. It also helps by formatting and automatically posting your Youtube updates, blog updates, and other profiles you’ve set. You can schedule posts at once, connect your e-commerce stores, and there’s a recurring commission affiliate program! Check out a free Crowdfire account and get started with post automation here.

6. Hoostsuite

Hootsuite is one of the “old guys” of the social media management tools, but they’re still very relevant. I think this is the first social media app  used, and I was able to use this on many clients in my freelancing days.

Hoostsuite is simple and helps you to post content on several social media pages, and in groups (like Facebook groups and LinkedIn groups). If you’re looking for simplicity and a way to post consistently to several platforms from one interface, Hootsuite may work for you! Check it out here.

7. Buffer App

Like Hootsuite, Buffer has been around for awhile too, but they’re also still in the game. They’ve been recommended by major influencers like Michael Hyatt and others. Aside from social media, they’re a leader in the entrepreneurship space because of their core values of innovation and transparency.

For the longest time, they’d post their revenues and salaries, which isn’t typical for a business of their sort, but it’s a sign of their ethics and willingness to be held accountable. They’re striving to be more than social media software, and to be a brand with a cause, which is pretty cool. If you’re interested in joining the “Buffer fam”, check them out here.

What the Market is Saying About the Best Social Media Marketing Tools

Here are two charts that show what the market is saying about these 7 software options. First, let’s take a look at a comparison of the popularity of software options 1-5:

Now, let’s take out Social Oomph and Tailwind (since those look like the least popular) and here is the new popularity comparison:

I’d say it’s pretty clear that Hootsuite and Buffer are the two most popular options. Now, it’s up to you to decide which options have the features you want.

The Bottom Line About These 7 Best Social Media Marketing Tools

Ultimately, social media automation tools are all about ease of use and efficiency. You want to take something that normally takes a full-time job, and condense it so it’s feasible for a solopreneur to juggle or a team who has multiple tasks to cover. By automating some things, you can get more tasks done–that’s the reason for discussing all of this.

Try these 7 Best Social Media Marketing tools, and see which works best for you. See which interface and features fit you best because these are all great options, but in the end, it’s about which one helps your productivity, and that’s subjective.

My Questions for You…

  • Which social media software do you like? Why?
  • Have you tried any of these? What did you like? What did you dislike?
  • What’s your favorite feature of social media automation tools?

Leave your comments and questions below. I’d be happy to hear from you.

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