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Our readers are ambitious entrepreneurs who have an existing business or idea they want to make into an enterprise. Their journey requires a massive amount of support: from motivation to personal development, tools and technology, services, and a full gamut. They come to How to Entrepreneur for advice on how to solve problems and overcome obstacles as they’re building their businesses, and we want to give them the BEST solutions. We have readers that come from:
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How To Entrepreneur Target Audience
Our target audience comprises of male and female entrepreneurs from 18 – 45. They are interested in books, programs, courses, products, and services that can help them to start and scale their businesses. As an example, here are two gravatars…
Michael is 30 years old. He has started businesses before, but has never broken even with his investment in the business. He is looking to start again, but this time he wants to do it in a lucrative way. He feels disappointed in many of his previous business decisions and has lost the confidence of his social circle.
Michael comes to How To Entrepreneur to learn strategies and solutions that can enable him to have success with his startup business this go round. He is interested in products and services that can help him transition from his job, start a sound business, and avoid the pitfalls that the 80% of small businesses that fail may face.
Jane is 32 years old. She is a mom and wife. She has been in business for 3 years, and provides a large percentage of her household income with her business. She is a solopreneur, but she knows her business mission could be scaled much larger. She feels that there are many more people that need her products and services, but she is scared to relinquish control and delegate since she’s been “burned” before.
Jane reads How To Entrepreneur for advice on work/life balance, solutions to scale her business, to get out of the solopreneur phase, and to transition from small business owner into an enterprise that can impact millions of people.
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