7 Small Business Systems that Enable You To Scale an Enterprise!

small business systems

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There’s one major paradigm shift that has to take place to enable entrepreneurs to escape the 80% of small business owners that fail, and become a part of the 20%.  There’s a major shift that separates the businesses that transcend the most common growth stages where stagnation occurs to proceed into more growth and impact.  They must know how to create small business systems that enable them to scale.

Unfortunately, most small business owners, overlook systems which is why they stay in the infancy or adolescent stages and don’t achieve the levels of success they could because of one of these top 10 reasons.

If you’d like to see this content in video format, check it out here:

small business systemsWhat is an Entrepreneur?

In the “What is an Entrepreneur?” series, we talked about the definition of an entrepreneur.  While many people think of an entrepreneur as a risk-taker and many other traits.  The leading difference between an entrepreneur and being self-employed is that an entrepreneur invents a system that’s able to operate even in their absence.

The United States is a perfect example of a system that operates well regardless of the president, vice president, or Congress.  The system (composed of laws, rules, and regulations that instruct people how to govern a country) was created well.

Other businesses have been able to create a system that regulates the people inside to create a successful entity that operates well after the entrepreneur or “inventor of the system” has retired or died.

System Reliance Has Created Great Countries

If you look back at history and analyze how the great countries (Egypt, Greece, Rome, Israel, Brittain, America, etc.) became great, you’ll find they were system reliant.  They were not well-known specifically for one leader, but the system the leader put in place, or the system the leader was able to operate within.

Look at the US for example, the system–composed of the Constitution, Republic, and Laws–is such a great compilation of instruction manuals that even 200+ years after their creation, they are still referenced to govern millions of people in a fairly organized way.

The US system enables people to be born with no skills, get trained to the capacity they desire, and have a chance at being wealthy regardless of their background, upbringing, or ethnicity.  What an amazing system!

Can you imagine what type of business you would have if you could create a system with operations manuals that enabled ordinary people to get extraordinary results?

small business systemsCreating a Business Prototype

The United States has been a forerunner because the system works exceptionally well even in comparison to other governing systems that have regulated large populations in the past.  Citizens are able to be born or immigrate, get an education, work hard, and become successful in the system.  There are several American dream success stories to prove the success of the system.

Whereas many other governing systems disable people from having the same opportunity to life, liberty, and the pursuit of happiness that we often take for granted.

Similarly, the business prototype is a compilation of instructions for how to run the system invented by the entrepreneur.  It tells how to generate leads, how to deliver uniform products and services, how to convert leads, how to manage, how to train, and so much more.

For the business prototype to work uniformly, all work performed in the business is documented in operations manuals, each person working in the system has to work according to the operations manuals, and each person is responsible for providing feedback or suggestions to continually improve the prototype.

For the US, the operations manuals are the laws, rules, and regulations, but for a business prototype, these are operations manuals or training manuals.  Seven necessary systems for a small business to scale are the client fulfillment system, the lead generation system, the lead conversion system, the branding system, the job prototypes, the management system, and the leadership system.

1. Client Fulfillment System

small business systemsThe Client Fulfillment System is the system of how the promises to the customers is fulfilled.  It’s the process of how products are developed and delivered to the client, the process of how services are provided, the quality standards, the customer service, and the system that regulates the customer’s experience.  When creating the client fulfillment system, you have to answer questions like:

  • What skills are required to fulfill our promises to customers?
  • How can we train people with minimal skills to provide services to our customers in a uniform way?
  • How can we deliver the same quality standard consistently to our clients?
  • How can we create an experience for our customers that distinguishes us from the market?

Completing a customer journey map can be very helpful to plan and consider the customer experience, take notes about the processes, and compile effective operations manuals.

 

2. Lead Generation System

The Lead Generation System tells how you will continually get leads into the business and escort them thru the marketing and sales funnel.  The lead generation system tells how to use necessary technology, what technology should be used, what skills are necessary, and so on.

Some common job prototypes of the lead generation system are:

  • Marketers
  • Public Relations
  • Social Media Managers
  • Advertisers
  • Cold callers
  • Cold emailers
  • and others…

While these job prototypes require skill, the operations manuals should be clear about how to perform to the specifications of the business, and to work to a satisfactory level where there are sufficient leads to create optimal levels of sales conversions.

small business systems3. Lead Conversion System

The Lead Conversion System tells how to convert the generated leads into sales.  This can include email optins, email marketing, landing pages, and other technology, but as the business scales, it may also include Inbound and Outbound Sales personnel, Customer Service personnel, and other personnel, technology, and instructions.

 

4. The Branding System

Studies show that people are persuaded to patronize locations based on their colors, fonts, and the way the branding makes them “feel”.  With this in mind, choosing the branding color palette is no light choice.

Even beyond color palette, logo, and store aesthetics, the branding system tells how to maintain the reputation of the company.  What voice to write in, what tone to use, what standard of excellence to apply, how the customers should envision the company, and how to act to ensure the customers maintain the view of the company as desired.

The branding system is crucial as the “silent player” that often gets overlooked, but a vital component that separates generic companies from reputable ones.  Branding is a way of adding equity into a company and enabling continual price advantages in the market.

5. The Job Prototypes

Job prototypes regulate what each person hired is responsible to accomplish, performance standards, training, and consistently expected productivity outcomes.  Instead of abdicating or offloading jobs onto employees, job prototyping helps to delegate tasks: providing the necessary training, leadership, accountability, and instruction to complete the job.

6. The Management System

The Management System tells us how to manage the business system: how many employees per manager, how managers should train and reprimand, how to hold others accountable in the client fulfillment, lead conversion, and lead generation systems.

7. The Leadership System

The Leadership System tell how leaders should train leaders within the organization, how they should present themselves as a company leader, how to strategize, forecast, and amend things within the organization.  Similar to how the US Constitution tells leaders how they should run the government, the leadership system tells company leaders how to run the company.

Final Word on Small Business Systems that Enable You to Scale

The goal of this article was to show 7 small business systems that enable you to scale. Hopefully, this article gave you lots of great ideas for creating systems and things to consider so you can scale your business.  I’d love to hear that you’ve used the information here to scale a massive enterprise one day!  If you have questions or concerns about this, don’t hesitate to leave them in the comments section.  I’d love to help you out!

If you want to start or scale a business, check out my free e-course. It’s a framework to help you grow a business: from idea to enterprise. Check out the free e-course here.

 Now, it’s Your Turn…

What additional small business systems have you noticed help businesses to scale?  Have you added these systems into your business?  Why or why not?  Leave your comments, questions, and feedback below.

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8 thoughts on “7 Small Business Systems that Enable You To Scale an Enterprise!”

  1. Wow, great overview of some important systems that an entrepreneur should be aware of. My company has at least a semblance of a system for each of these, but they can always be improved.

    Do you have any examples or favorite Lead Conversion Systems that you would recommend for a small-to-medium enterprise?

    1. Tiffany Domena

      Hello Mike,

      The “systems” referenced in the article are not references to IT or technology.  They are references to assembly line type setups with manpower and guidelines to guide them.  

      For lead conversion systems, you would choose the person with the skills (or willingness to learn) how to convert leads into customers.  They could be email marketing specialists, people who close deals over the phone, or so on.  Added onto manpower, you should probably have technology like optins, landing pages, a nice theme, and other things like that.  I’d recommend checking out Thrive Themes for lead conversion software.

  2. Thank you for touching on marketing sales and funnel. Despite being a business graduate, there’s still a lot of concepts that my university didn’t touch on regarding entrepreneurship. I feel like it’s a completely different ballgame online, too. I appreciate you taking the time to cover this topic in such depth. Will be book marking this page as I move forward w/ my online business!

    – Sarah @ mindbodypowerlifting

    1. Hi Sarah! Congratulations on your professional education. I’ve taken undergraduate and graduate level business courses, and I understand what you mean when you say fragments are missing. Glad you were able to get new insight here!

  3. The client fulfillment system is something on your site that stands out to me most, particularly ‘how the promises to the customers is fulfilled’. Prior to reading your post, I never thought to create a customer journey map, but after going to the page you linked to I will definitely start that. Also, I love your reasoning for branding. Your brand is what people see, so choosing the wrong tone (as you mentioned) or font can speak volumes in either a positive or negative direction. Great insight!

    1. Hi Craven! I’m glad the post resonated with you and brought new insight! Best of wishes to you in your endeavors!

  4. Hey Tiffany, excellent post. You definitely know how to cultivate mystique when it comes to building up your audience; I applaud your creativity to that regard. Anyway, your post was awesome and you pointed out several key points that turns the curious into actual referrals. 

    Also, your post did a great job pointing out why it is a great idea to start their own business and what they have to look forward in doing so; I mean, if I was curious, I would’ve read that and been like “oh I’m doing this”. Good job!

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